The first step

As I decided to go on a trip to search for a brand new style for men, the good point of start would be removing everything that used to be there in the first place. With help of my friend Andrea Vecchiato I have made my first step to find a brand new style to define the era ahead.

As the previous layers of clothing were peeled off, now it’s time to put something new on. Keep observing! There are going to be many interesting things comming up very soon!

Men of Tamara De Lempicka, Men of Art Deco

When you think of the visual art of the magnificent era of Art Deco, the first name that would come to your mind is Tamara de Lempicka. An immigrant from Russian Empire who became incredibly popular with high class, European royalties and Hollywood stars, she has never been appreciated by the art critics and has remained excluded out of the art societies. That was greatly due to her art being pretty much on the surface, not exploring deep into the subject.

Intro: The Journey Begins

On one ordinary day a guy called St. Daniel was walking along Oxford Street getting into every store selling apparel to get something new for him to wear. He wanted something that would look good, stylish and quite interesting. But all he saw didn’t have any of those qualities. He couldn’t find anything right for himself neither in high-end department stores selling desirable brands and designers nor in high-street shops filled with cheap junk.